How it works
From a sales export to up-to-date audiences
1. Upload
The client's team uploads two exports from its store: the orders report and the customer base.
2. Segment
Media Hub crosses the two files and builds the client's customer segments by purchase behavior.
3. Refresh
It replaces the matching custom audiences in the ad accounts the client connected, so campaigns always target the current lists.
Customer data
How Media Hub handles data
- Uploaded files are processed automatically and deleted as soon as processing ends. Nobody can open them, Grupo GPAC staff included.
- Only email addresses and phone numbers reach the ad platforms, and they are hashed with SHA-256 first. CPF numbers are never sent.
- The hashed lists are deleted within 7 days at most.
- Each client connects only the ad accounts it chooses, through the platform's own authorization screen, and can disconnect at any time.
- Access tokens from the ad platforms are stored encrypted and are never shown to anyone.
Access
Who can use it
Media Hub is for Grupo GPAC clients with a service contract. Access is by invitation from an administrator. To ask about it, write to contato@grupogpac.com.br.