Grupo GPAC Digital

Digital media, campaigns and audiences for brands that want to sell

Grupo GPAC is an integrated communications group based in Curitiba, Brazil, and one of the five largest independent advertising agencies in the country. This is our digital practice: planning and buying digital media, running campaigns on Meta, Google and TikTok, and building the tools that help our clients reach the right people with their own customer data.

About the group

Create to sell

The group started as GPAC and, as the market asked for new expertise, added new business units: GNK and e-tools. Today it offers 360º communication, with the partners taking part in the day-to-day work for every client. We plan before we produce: every creative strategy starts from data, research and market study. Our motto is criar para fazer vender: create to sell.

G/PAC Inteligência Criativa

Strategic planning, media planning, research, advertising, direct marketing and design.

e-tools digital connections

Web marketing, digital planning, digital tools, and social media monitoring and management.

GNK Impacto Inteligente

Events and live marketing, promotional marketing and relationship campaigns.

Mind Service

Service design, process review and content curation.

We are audited by an independent consultancy and work with the market's main research and measurement tools, including WGSN, Kantar Ibope Media, Ipsos, Comscore, Semrush and Supermetrics.

Digital services

What we do for our clients

  • Meta (Facebook and Instagram)
  • Google Ads
  • TikTok

Campaign management

We plan, buy and run paid media for our clients on Meta, Google Ads and TikTok: strategy and media plans, campaign setup, daily optimization and reporting.

Audience management

We turn our clients' own customer data into advertising audiences: customer lists segmented by purchase behavior and kept up to date in each client's ad accounts. Customer data is hashed before it reaches any ad platform and never goes anywhere except the client's own accounts. How Media Hub does it.

Creative and content

Campaign concepts, video and social content made for each platform's formats, including TikTok's vertical video.

Measurement

Results measured against each client's goals, with dashboards and reports built on Supermetrics, Comscore and the platforms' own measurement.

Clients

Brands that grow with Grupo GPAC

  • Above Cosméticos
  • Ademicon
  • Arlequim
  • CA2A
  • Coamo
  • Compagas
  • Copel
  • Decor
  • Elissa
  • Favretto Painéis
  • Funcional
  • Goodyear
  • Governo do Paraná
  • Grupo Barigui
  • GT ABC
  • GT Company
  • GT Home
  • Itaipu Binacional
  • Minipreço
  • Morro dos Anjos
  • Município de Campo Mourão
  • Pátio Batel
  • Prefeitura de Curitiba
  • Rei dos Salvados
  • San Remo
  • Sanepar
  • Super Muffato
  • Tayayá Porto Rico
  • Unifael

Contact

Talk to us

Company
Grupo GPAC Comunicação Integrada
Address
Rua Vereador Washington Mansur, 170, Ahú
Curitiba – PR, 80540-210, Brazil
Phone
+55 41 3525-5650
Email
contato@grupogpac.com.br
Social
Instagram · LinkedIn
Main site
grupogpac.com.br